10 Rules for Driving Traffic Using Forums

1. Build Your Profile
When you register for a forum, you should fill in as much information as possible. Most forums have a page for your user details. People visit this page when they want to know more about you or send you a private message. Describe what you do and what your web site is about.

Avatars are an important part of your profile. Because of the volume of text on a forum page, avatars are the way people identify the poster. Make sure your avatar is unique and recognizable at a glance—you want to make sure people associate you with your ideas. And if you use an avatar on multiple forums and social networks, use the same one.

Most importantly, write a strong signature. This is the text that will appear at the bottom of every post you write, so put some thought into it. Like the signature of an email, your forum signature says who you are. Use your signature to link to your website.

2. Follow the Rules
Read the rules of the forum carefully, and follow them. Take the time to read through the discussions to get an idea of how people converse. There are implicit social norms that you must be mindful of.
If you follow my ten rules, you probably won’t violate any forum rules, but don’t take any chances.

3. Start by Responding
Forums are about conversations and communities. One person starts a thread, either with a question or a comment, then others respond, either with answers or their own comments.

People give advice free of charge in forums, but at the cost of their time and energy. They rightfully expect that the favor will be returned, so they shun people who take without anything to give.

It may not be your intention to be a leach on the community, but participants are wary of newcomers automatically. Take the time to respond to others before asking anything yourself. Post in other user’s threads before you start your own.

Most forums show the number of posts of the author next to every comment. Make 50 posts before you start your own thread. You might have an important question for the community, but it’s best to establish some social capital first. Otherwise, your question may be ignored.

4. Contribute Your Expertise
Don’t hold back. If you have an expert opinion, demonstrate it. Don’t give a half-baked response telling the member they can learn more if they follow the link to your page. Contribute highly relevant information immediately and in abundance. You don’t have to qualify your expertise unless it’s asked for. That’s what your profile is for.

5. Don’t Be a “Me Too” Poster
If someone has already said it, don’t bother repeating it. All you’re doing is wasting your energy and other people’s time. That’s not to say you shouldn’t state your agreement with someone else, but make sure you provide additional support to their argument.

In the event another poster disagrees with a thread you support, use the opportunity to contribute a new angle to the argument, using your own expertise.

6. Don’t Self-promote
Even if it’s allowed within the rules of the forum, don’t post about your own web site and products, unless it’s in direct response to a request for information. If you want to promote yourself, your signature is the place to do it.

On the flip side, tell people about great products you aren’t affiliated with. Sharing information is why forums exist.

7. Explain Yourself, but Be Brief
Don’t assume people have the same level of knowledge on a subject as you, but don’t imagine that they have the time or inclination to be either. Make your point straight away, then back it up with support. People who are interested in your initial thought will read more; those who aren’t will skip your comment and move on to the next thread.

Make sure you’re writing for the Web. Keep sentences and paragraphs short, with plenty of white space. Less is more.

8. If You’re Wrong, Say So
Forum discussions often hinge upon opinion, so nothing is more attention-grabbing than a poster on an internet forum admitting that they were wrong!

If you’re in the heat of a discussion, and someone persuades you to change your mind, say so. It’s a pretty big deal, and furthermore, you should thank that person.

Remember that forums aren’t soapboxes— they’re platforms for conversations and an opportunity to network.

9. Write Intelligently and Correctly
You don’t have to carefully revise and sculpt every forum post, but you should proof everything once. Consider using the spell-check if you’re not an impeccable speller.

Although most forums don’t set specific rules on grammar and punctuation, you should give thought to this: everything you say, every single post, every nugget of wisdom, is a representation of your personal brand. Writing like an intelligent adult is the equivalent of maintaining proper hygiene and a presentable appearance in the workplace; if you don’t pay any attention to it, it can undermine everything else you do.

However, be aware that the Internet is a global phenomenon, and some of the people you interact with will be non-native English speakers. You don’t need to point out any mistakes your fellow posters make.

10. Negativity is a No-no
It goes without saying, just because you have a degree of anonymity, communicating from the safety of your work desk, doesn’t mean you can harass other posters. This is especially the case when you’re trying to build an online reputation and attract users to your site. Forums posts may fall off the main page, but they never go away.

If someone disagrees with you, respond with a thoughtful rebuttal, or thank them for their opinion—for example, “It’s always interesting to hear a different take.” If someone attacks you, either thank them as if they’d simply disagreed, or ignore them entirely.

All forums have trolls—people who aggressively harass you just for their own entertainment. The worst thing you can do is engage with them.